Supporting the SDGs
The Company supports the Sustainable Development Goals (SDGs) by aligning its technology services for enterprise customers with sustainability principles, with a focus on the following:
Goal 9 Industry, Innovation and Infrastructure
By designing, developing, and delivering technology solutions that support the business operations of enterprise customers
Goal 12 Responsible Consumption and Production
By supporting the appropriate and efficient use of technology systems throughout the service lifecycle
Goals
Development of customer satisfaction and customer relationship
Indicators
Average employee engagement score
Base years
2024: Average employee engagement score not less than 80%
Target years
2025: Average employee engagement score not less than 80%
Performance Highlights
The Company is committed to continuously developing its products and services to meet customer satisfaction with responsibility, integrity, and ethical conduct. In 2026, the Company set an annual target for customer satisfaction survey results at no less than 80%. Customers are asked to evaluate their satisfaction with the Company across various aspects, including confidence in the organization, products and/or services; satisfaction with the services provided by sales staff; accuracy and timeliness in presenting products and/or services; staff knowledge and expertise in products/services and installation; the ability of products and services to perform as intended; accuracy and timeliness in delivery; after-sales service; and overall satisfaction with the Company's business operations.
This year, the Company achieved a satisfaction score of 91.30%, which is higher than last year's score of 91.24%, resulting in an overall rating at a very satisfactory level. No serious complaints from customers were reported to the Company. The survey results were discussed with relevant departments to analyze the findings and jointly identify ways to further develop and improve products and services. The Company also continues to monitor the resolution of customer issues to enhance long-term customer satisfaction.
Customer satisfaction
| 2023 | 2024 | 2025 | |
|---|---|---|---|
| Evaluation results of customer satisfaction | Yes | Yes | Yes |
Challenges and Opportunities
Providing technology services to enterprise customers requires the ability to address diverse needs across industries, including expectations for system quality, reliability, and project delivery timelines.
The Company therefore continuously enhances its service processes and project management capabilities to effectively respond to customer requirements and support long-term business operations.
Management Approach and Value Creation
Responsible production and service to customers
The Company has a policy of responsible production and service to customers, aiming to be a leader in the distribution of information technology products and services, including comprehensive technology consulting. The Company procures a diverse range of products that meet international standards from product owners or duly appointed distributors, covering hardware, software, solutions, and consumables. This is done with consideration for quality, legal compliance, and non-infringement of intellectual property rights. For consumable products, the Company emphasizes the selection of environmentally friendly technologies that help reduce customer operating costs. The Company has established procurement regulations and guidelines as a framework for transparent and fair operations, requiring all personnel and relevant parties to strictly adhere to business ethics and partner ethics. Furthermore, the Company operates under the international standard ISO 9001:2015 and offers product warranties from product owners to build sustainable trust and satisfaction among customers.
Communicating information about the impacts of products and services to customers
The Company prioritizes transparency in its business operations by establishing comprehensive and thorough guidelines for communicating information about products and services to customers. This includes benefits, usage instructions, precautions, and potential environmental and social impacts throughout the product life cycle. The Company provides user manuals and proper end-of-life product management guidelines to promote responsible and sustainable use and consumption. Furthermore, the Company has established communication mechanisms, alerts, and timely and appropriate response measures for emergencies or incidents that may affect customer safety and usage, reflecting the Company's responsibility for its products and services throughout the business process.
Developing customer satisfaction and strengthening customer relationships
The Company places importance on listening to customer feedback, utilizing customer data and suggestions as key factors for continuous development and improvement of product and service quality. The Company systematically and regularly assesses customer satisfaction to appropriately meet customer needs and expectations. Furthermore, the Company focuses on building and maintaining good relationships with customers through various activities and communication channels to foster valuable interactions that align with consumer lifestyles. This is coupled with the development of an efficient, fast, and fair complaint management system to enhance customer trust and satisfaction with the organization in the long term.
Personal data security
The Company prioritizes information security management to ensure accurate data management, prevent threats and potential damages, and meet the expectations of customers and stakeholders. The Company has obtained certification for the Information Security Management System standard (ISO 27001). This standard elevates the organization to the highest level of transparency and responsibility in personal data management processes. Furthermore, the Company operates an intelligent information security monitoring center, the Metro Intelligent Cyber Security Center (MICSC), utilizing international-level Security Incident & Event Management (SIEM) technology. This is due to the recognition of the importance of business data in the face of cyber threats, which is a priority for many organizations. This addresses the information technology security requirements of both government and private sectors, and enhances personal data protection. The center is staffed by personnel with security skills and knowledge who monitor, inspect, and respond to threats promptly, 24 hours a day. Customers can track the progress of problem resolution through the Ticket Management system, and the MiCSC team can provide initial solutions to customers to ensure that threats do not impact business operations, helping organizations operate efficiently and reduce operational costs.
Furthermore, the Company has established an Information Technology Security Policy to ensure that its IT systems are appropriate, efficient, secure, and capable of continuous business operations. To prevent potential problems arising from improper use of technology systems and various threats, the Company has implemented measures to inform customers regarding data storage and privacy protection guidelines. These cover aspects such as the type of customer data collected by the Company, the use of collected customer data, granting customers the right to decide if the Company uses their personal data, informing customers about the data retention period, and defining the Company's operational guidelines if such data is requested by a third party. Additionally, the Company has developed data and information system security practices consistent with its policy, to serve as guidelines for employees. The Information Technology Department is the operational unit directly responsible for managing IT security, and the Company also has a personal data protection policy that adheres to the standards set by the Personal Data Protection Act B.E. 2562 (2019), to support any operations related to personal data with security and efficiency under the Company's supervision and control.
