Stakeholder Engagement
The Company recognizes that stakeholders play a critical role in driving its business value chain.
Accordingly, the Company manages its value chain through stakeholder assessments conducted at least once a year, utilizing processes such as stakeholder engagement, satisfaction surveys, meetings, and other appropriate channels. These processes enable the Company to identify impacts and issues associated with the Company and its stakeholders, both positive and negative, as well as to establish key performance indicators for continuous performance monitoring.
In this regard, stakeholder analysis across each activity of the value chain is considered a critical process for assessing expectations, relationships, and related impacts, thereby supporting strategic decision-making and sustainable business operations.
Internal Stakeholders
Stakeholders’ Expectations
- Respect for and protection of human rights, and fair, equitable, and non-discriminatory treatment of all employees
- Provision of appropriate compensation and benefits to motivate and retain talented employees
- Promotion of employee well-being and quality of life throughout their employment, including long-term security
- Encouragement of employees to adhere to the Company’s Code of Conduct and corporate values, ensuring responsible business practices
- Continuous development of employees’ knowledge, skills, and capabilities, including support for career development and advancement
- Provision of a safe, healthy, and supportive working environment that enhances operational efficiency
- Adoption of new technologies and solutions to support employees and improve organizational efficiency
- Sustainable business operations to ensure long-term stability and foster employee confidence in the organization
- Clear organizational direction and transparent performance management systems aligned with corporate objectives
Responses to Stakeholder Expectations
- Treat employees fairly and equitably without discrimination, and promote career advancement opportunities based on knowledge, capabilities, and merit
- Review compensation structures and employee benefits annually to ensure alignment with the Company’s short-term and long-term performance
- Provide appropriate employee benefits, including medical coverage for employees and their families, as well as other welfare programs to support employee well-being
- Implement occupational health and safety measures, including protective equipment and on-site medical facilities for preliminary care
- Promote continuous learning and development to enhance employees’ knowledge, skills, and capabilities, while fostering corporate values and adherence to the Code of Conduct
- Provide a safe and supportive working environment with modern equipment and facilities to enhance operational efficiency
- Promote environmentally friendly workplace practices, including the development of green spaces and initiatives to reduce environmental impact
- Conduct Employee Engagement Surveys regularly, and perform gap analysis to implement improvement plans that enhance employee engagement and overall quality of life
Channels for Engagement and Communication
- Online Communication
- Internal Meeting
- Complaint Reception
- Employee Engagement Survey
- Training / Seminar
External Stakeholders
Stakeholders’ Expectations
- Provision of products and services at reasonable, fair, and competitive prices, ensuring value for money
- Delivery of high-quality and standardized products and services, supported by responsive and accessible after-sales service
- Availability of knowledgeable and competent personnel who can provide professional advice and recommend appropriate solutions tailored to customer needs
- Continuous introduction of new technologies and innovative solutions to enhance customers’ operational efficiency and business performance
- Provision of comprehensive, one-stop services, with efficient and timely response to customer feedback, inquiries, and complaints
- Protection of customer information and personal data, with secure data management in compliance with applicable laws and regulations
- Transparent and reliable fulfillment of contractual obligations, and maintenance of long-term customer relationships
- Conduct of business with transparency, strong corporate governance, and commitment to environmental, social, and sustainable development principles
Responses to Stakeholder Expectations
- Provide continuous training and supervision to employees to ensure compliance with regulations, the Code of Conduct, and service standards
- Regularly review and improve operational processes and service delivery to align with customer needs and technological advancements
- Conduct customer satisfaction surveys on a regular basis, covering product and service quality, personnel performance, and operational efficiency, and utilize the results to continuously enhance service quality
- Obtain internationally recognized certifications and external recognitions, including ISO 9001, ISO/IEC 20000-1, ISO/IEC 27001, CAC Declaration, ESG Rating, and Sustainability Awards, demonstrating the Company’s commitment to quality, service excellence, and corporate credibility
Channels for Engagement and Communication
- Visit
- Online Communication
- External Meeting
- Annual General Meeting (AGM)
- Complaint Reception
- Satisfaction Survey
- Training / Seminar
Stakeholders’ Expectations
- Conduct business in a fair and transparent manner in accordance with applicable laws, contractual obligations, and commercial terms, without unfair practices or concealment of material information
- Treat business partners with mutual respect and conduct business relationships free from corruption and improper benefits
- Engage with partners and suppliers who comply with applicable laws, respect human rights, and uphold intellectual property rights
- Ensure accurate and timely payments for goods and services in accordance with agreed contractual terms
- Maintain clear business direction and strategic objectives to support sustainable growth and long-term business collaboration
- Operate in accordance with quality standards while considering environmental, social, and legal responsibilities
- Protect partners’ confidential information and personal data, ensuring secure data management in compliance with relevant regulations
- Conduct business in line with good corporate governance principles, transparency, and a strong commitment to anti-corruption practices
Responses to Stakeholder Expectations
- Conduct business with transparency, fairness, and equality in the selection and treatment of business partners and suppliers
- Establish clear procurement policies and procedures, covering supplier selection, evaluation, and performance monitoring, to ensure consistent standards across the organization
- Develop and communicate the Company’s Code of Conduct and anti-corruption policies to promote ethical business practices and good corporate governance
- Strictly comply with contractual obligations and agreed business terms to foster trust and maintain sustainable business relationships
- Obtain internationally recognized certifications and external recognitions, including ISO 9001, ISO/IEC 20000-1, ISO/IEC 27001, CAC Declaration, ESG Rating, and Sustainability Awards, demonstrating the Company’s operational excellence and credibility
Channels for Engagement and Communication
- Visit
- Online Communication
- External Meeting
- Complaint Reception
- Others
- Communication of corporate policies and the Code of Conduct
- Procurement processes and contractual communications
- Supplier audits and operational reviews
Stakeholders’ Expectations
- Conduct business in a fair and transparent manner in accordance with applicable laws, contractual obligations, and commercial terms, without unfair practices or concealment of material information
- Treat business partners with mutual respect and conduct business relationships free from corruption and improper benefits
- Engage with partners and suppliers who comply with applicable laws, respect human rights, and uphold intellectual property rights
- Ensure accurate and timely payments for goods and services in accordance with agreed contractual terms
- Maintain clear business direction and strategic objectives to support sustainable growth and long-term business collaboration
- Operate in accordance with quality standards while considering environmental, social, and legal responsibilities
- Protect partners’ confidential information and personal data, ensuring secure data management in compliance with relevant regulations
- Conduct business in line with good corporate governance principles, transparency, and a strong commitment to anti-corruption practices
Responses to Stakeholder Expectations
- Conduct business with transparency, fairness, and equality in the selection and treatment of business partners and suppliers
- Establish clear procurement policies and procedures, covering supplier selection, evaluation, and performance monitoring, to ensure consistent standards across the organization
- Develop and communicate the Company’s Code of Conduct and anti-corruption policies to promote ethical business practices and good corporate governance
- Strictly comply with contractual obligations and agreed business terms to foster trust and maintain sustainable business relationships
- Obtain internationally recognized certifications and external recognitions, including ISO 9001, ISO/IEC 20000-1, ISO/IEC 27001, CAC Declaration, ESG Rating, and Sustainability Awards, demonstrating the Company’s operational excellence and credibility
Channels for Engagement and Communication
- Visit
- Online Communication
- External Meeting
- Complaint Reception
- Others
- Communication of corporate policies and the Code of Conduct
- Procurement processes and contractual communications
- Supplier audits and operational reviews
Stakeholders’ Expectations
- Respect for and protection of shareholders’ rights in an equitable and fair manner
- Delivery of appropriate returns and long-term value creation for shareholders
- Efficient business operations, sustainable profitability, and long-term growth
- Clear business direction, strategies, and defined corporate objectives for future growth
- Accurate, complete, transparent, and equitable disclosure of information in accordance with good corporate governance principles
- Continuous development and adoption of advanced technologies and innovative solutions to enhance the Company’s competitiveness
- Conduct of business in accordance with good corporate governance principles, transparency, and legal compliance, while considering environmental, social, and sustainability responsibilities
Responses to Stakeholder Expectations
- Treat shareholders equitably and respect shareholders’ rights in accordance with the regulations of the Securities and Exchange Commission (SEC) and the Stock Exchange of Thailand (SET)
- Conduct business in accordance with good corporate governance principles and maintain a strong commitment to anti-corruption practices, as demonstrated by the Company’s certification as a member of the Private Sector Collective Action Coalition Against Corruption (CAC) by the Thai Institute of Directors Association (IOD)
- Ensure accurate, complete, and transparent disclosure of information in compliance with regulatory requirements, to build trust and confidence among shareholders and investors
- Obtain external assessments and recognitions, including AGM Checklist, IR Assessment, ESG Rating, Sustainability Awards, and internationally recognized standards such as ISO 9001, ISO/IEC 20000-1, and ISO/IEC 27001, reflecting the Company’s operational excellence and transparency
Channels for Engagement and Communication
- Online Communication
- Annual General Meeting (AGM)
- Others
- Opportunity Day
Stakeholders’ Expectations
- Respect for and protection of shareholders’ rights in an equitable and fair manner
- Delivery of appropriate returns and long-term value creation for shareholders
- Efficient business operations, sustainable profitability, and long-term growth
- Clear business direction, strategies, and defined corporate objectives for future growth
- Accurate, complete, transparent, and equitable disclosure of information in accordance with good corporate governance principles
- Continuous development and adoption of advanced technologies and innovative solutions to enhance the Company’s competitiveness
- Conduct of business in accordance with good corporate governance principles, transparency, and legal compliance, while considering environmental, social, and sustainability responsibilities
Responses to Stakeholder Expectations
- Treat shareholders equitably and respect shareholders’ rights in accordance with the regulations of the Securities and Exchange Commission (SEC) and the Stock Exchange of Thailand (SET)
- Conduct business in accordance with good corporate governance principles and maintain a strong commitment to anti-corruption practices, as demonstrated by the Company’s certification as a member of the Private Sector Collective Action Coalition Against Corruption (CAC) by the Thai Institute of Directors Association (IOD)
- Ensure accurate, complete, and transparent disclosure of information in compliance with regulatory requirements, to build trust and confidence among shareholders and investors
- Obtain external assessments and recognitions, including AGM Checklist, IR Assessment, ESG Rating, Sustainability Awards, and internationally recognized standards such as ISO 9001, ISO/IEC 20000-1, and ISO/IEC 27001, reflecting the Company’s operational excellence and transparency
Channels for Engagement and Communication
- Online Communication
- Annual General Meeting (AGM)
- Others
- Opportunity Day
Stakeholders’ Expectations
- Respect for and protection of shareholders’ rights in an equitable and fair manner
- Delivery of appropriate returns and long-term value creation for shareholders
- Efficient business operations, sustainable profitability, and long-term growth
- Clear business direction, strategies, and defined corporate objectives for future growth
- Accurate, complete, transparent, and equitable disclosure of information in accordance with good corporate governance principles
- Continuous development and adoption of advanced technologies and innovative solutions to enhance the Company’s competitiveness
- Conduct of business in accordance with good corporate governance principles, transparency, and legal compliance, while considering environmental, social, and sustainability responsibilities
Responses to Stakeholder Expectations
- Treat shareholders equitably and respect shareholders’ rights in accordance with the regulations of the Securities and Exchange Commission (SEC) and the Stock Exchange of Thailand (SET)
- Conduct business in accordance with good corporate governance principles and maintain a strong commitment to anti-corruption practices, as demonstrated by the Company’s certification as a member of the Private Sector Collective Action Coalition Against Corruption (CAC) by the Thai Institute of Directors Association (IOD)
- Ensure accurate, complete, and transparent disclosure of information in compliance with regulatory requirements, to build trust and confidence among shareholders and investors
- Obtain external assessments and recognitions, including AGM Checklist, IR Assessment, ESG Rating, Sustainability Awards, and internationally recognized standards such as ISO 9001, ISO/IEC 20000-1, and ISO/IEC 27001, reflecting the Company’s operational excellence and transparency
Channels for Engagement and Communication
- Online Communication
- Annual General Meeting (AGM)
- Others
- Opportunity Day
Stakeholders’ Expectations
- Conduct business in a fair and transparent manner in compliance with applicable competition laws and business ethics
- Respect intellectual property rights and refrain from infringing upon the rights of competitors
- Refrain from improperly obtaining or using competitors’ confidential information through dishonest or unethical means
- Avoid any actions that may unfairly damage the reputation of competitors without factual basis
- Promote fair competition and avoid practices that may result in market monopolization or unfair restriction of competition
Responses to Stakeholder Expectations
- Conduct business in accordance with good corporate governance principles and maintain a strong commitment to fair competition, transparency, and compliance with applicable competition laws
- Promote ethical business practices and avoid any actions that may result in unfair competition
- Respect competitors’ intellectual property rights and confidential business information, and refrain from obtaining such information through improper means
- Maintain certification as a member of the Private Sector Collective Action Coalition Against Corruption (CAC), reflecting the Company’s commitment to transparency, ethical business conduct, and good corporate governance
Channels for Engagement and Communication
- Online Communication
- Others
- Thai Listed Companies Association
Stakeholders’ Expectations
- Timely and complete repayment of principal and interest in accordance with contractual terms and conditions
- Efficient business operations with stable financial performance and sustainable growth
- Prudent financial management and maintenance of the Company’s ability to meet its debt obligations
- Accurate, transparent, and reliable disclosure of financial information
Responses to Stakeholder Expectations
- Strictly comply with loan agreements and related financial covenants
- Fulfill obligations under guarantees and contractual commitments with transparency and accountability
- Exercise prudent financial management to maintain the Company’s ability to meet its debt obligations and strengthen creditor confidence
- In the event of potential constraints in complying with contractual terms, the Company will proactively notify and engage with creditors in advance to jointly determine appropriate mitigation measures
Channels for Engagement and Communication
- Online Communication
- External Meeting
Stakeholders’ Expectations
- Strict compliance with applicable laws, regulations, and requirements, and conducting business with transparency and accountability
- Accurate and complete accounting practices and timely tax payments in accordance with government regulations
- Conduct of business with integrity, fairness, and in alignment with good corporate governance principles
- Strong commitment to anti-corruption practices, including prohibition of bribery and avoidance of any involvement in unlawful activities
- Stable and sustainable business operations to support economic and social development
- Environmentally responsible business practices and support for the transition to a low-carbon society, including compliance with relevant environmental regulations such as carbon tax requirements
Responses to Stakeholder Expectations
- Strict compliance with applicable laws, regulations, and requirements, and conducting business with transparency and accountability
- Accurate and complete accounting practices and timely tax payments in accordance with government regulations
- Conduct of business with integrity, fairness, and in alignment with good corporate governance principles
- Strong commitment to anti-corruption practices, including prohibition of bribery and avoidance of any involvement in unlawful activities
- Stable and sustainable business operations to support economic and social developmen
- Environmentally responsible business practices and support for the transition to a low-carbon society, including compliance with relevant environmental regulations such as carbon tax requirements
Channels for Engagement and Communication
- Online Communication
- Training / Seminar
Stakeholders’ Expectations
- Conduct business with responsibility toward communities, society, and the environment
- Support community and social development through corporate social responsibility initiatives
- Promote education and digital capability development to enhance technological knowledge and skills within society
- Operate in a manner that minimizes environmental impact and supports environmental sustainability
- Encourage employee participation in community engagement and promote a strong sense of social respon
Responses to Stakeholder Expectations
- Support community and social development initiatives while conducting business with consideration for environmental impacts and natural resource conservation
- Implement operational controls and monitoring measures to prevent and minimize potential environmental and social impacts
- Promote community engagement through participation in public benefit activities and collaboration with local communities
- Support knowledge sharing and capacity development in information technology to enhance digital capabilities within communities and society
- Foster employee awareness of social and environmental responsibility through ongoing activities and corporate initiatives
Channels for Engagement and Communication
- Social Event
- Online Communication
- Complaint Reception
Stakeholders’ Expectations
- Conduct business with responsibility toward communities, society, and the environment
- Support community and social development through corporate social responsibility initiatives
- Promote education and digital capability development to enhance technological knowledge and skills within society
- Operate in a manner that minimizes environmental impact and supports environmental sustainability
- Encourage employee participation in community engagement and promote a strong sense of social respon
Responses to Stakeholder Expectations
- Support community and social development initiatives while conducting business with consideration for environmental impacts and natural resource conservation
- Implement operational controls and monitoring measures to prevent and minimize potential environmental and social impacts
- Promote community engagement through participation in public benefit activities and collaboration with local communities
- Support knowledge sharing and capacity development in information technology to enhance digital capabilities within communities and society
- Foster employee awareness of social and environmental responsibility through ongoing activities and corporate initiatives
Channels for Engagement and Communication
- Social Event
- Online Communication
- Complaint Reception
